Thung Nham develops sustainable tourism grounded in cultural heritage.

Preserving the Soul of Culture Amidst Nature

Within the pristine ecological realm of Thung Nham – where nature retains its pure essence and life flows at the tranquil rhythm of the earth – traditional culture is awakened like an underground current breathing through every moment. Here, the past does not linger in nostalgia, but is reborn in the present — in every song, every way of life, every human expression.

Thung Nham is not merely a destination of landscapes; it is a living space where nature and culture intertwine, together shaping a journey of sustainable development imbued with the Vietnamese spirit.

Thung Nham chooses its own quiet pause — to listen, to awaken, and to retell the values of Vietnamese culture through colors, sounds, and sincere emotions. For us, culture is not something to be displayed, but a living current that continues to flow — nurturing the soul, connecting people with nature, and guiding the path toward sustainability.

Sustainable Development – The Path Chosen by Thung Nham

Thung Nham steadfastly pursues a path of sustainable tourism development, where nature conservation and cultural appreciation go hand in hand. Nestled in the heart of the ancient capital of Hoa Lư – a land where history and landscape converge – Thung Nham preserves the pristine beauty of its forests and mountains while revitalizing the timeless cultural values of Northern Vietnam: from traditional festivals and folk arts to the rustic customs of village life.

At Thung Nham, culture is not merely seen, but felt. Every program, every space, and every activity is crafted with the spirit of “preserving to develop – developing to spread culture.”

Folk art performances such as “Chơi Tết Phố Núi Thung Nham,” “Xuân Đa Sắc,” and “Hội Trăng Thung Nham” invite visitors on a journey into collective memory, where music, theatre, and folk life merge into one.
Architecture and gastronomy reflect the philosophy of harmony with nature — utilizing local ingredients, honoring Vietnamese craftsmanship, and celebrating the humble beauty of regional culture.
Community-based experiences encourage visitors to engage, explore, and deeply connect with cultural authenticity — from folk games to seasonal rituals, festivals, and the spiritual rhythms of daily life.

Commitment to Preservation and Cultural Continuity

Thung Nham’s development philosophy is grounded in harmony — between nature, people, and culture. We do not chase speed, but pursue depth of value; we do not trade landscapes for growth, but embrace cultural identity as the foundation of all our endeavors.

Every art program, exhibition space, and story told at Thung Nham shares a unified purpose: to preserve memory, to spread national pride, and to rekindle love for our cultural roots.

Toward a Harmonious Future

Developing sustainably upon a foundation of culture is not merely a direction — it is Thung Nham’s enduring commitment.

We believe that a destination truly thrives only when nature is respected, culture is preserved and continued, and people are connected through authentic values.

Each journey to Thung Nham, therefore, is more than exploration — it is a homecoming, a return to the purest, simplest, and most enduring essence of the Vietnamese soul.